Behavioral economics: who are the investors with the most sustainable stock happiness, and why? Low aspiration, external control, and country domicile may save your lives—monetary wisdom

Abstract Slight absolute changes in the Shanghai Stock Exchange Index (SHSE) corresponded to city’s immediate increases coronary heart disease deaths and stroke deaths. Significant fluctuations Shenzhen (SZSE) country’s minor, delayed death rates. Investors deal with money, greed, stock volatility, risky decision-making. Happy people live longer better. We ask following question: Who are investors highest most sustainable happiness, why? Monetary wisdom asserts: apply their deep-rooted values (avaricious love-of-money aspiration locus of control, Level 2) as a lens frame critical concerns proximal-immediate (Shanghai changes, 1) omnibus-distal contexts (domicile: city vs. country, maximize expected utility (portfolio ultimate serenity (stock 1). collected multilevel data—the longitudinal SHSE 227 private investors’ daily happiness portfolio for 36 consecutive trading days four regions China. had an average liquid asset $76,747.41 $54,660.85 stocks. This study is not “one-shot” game “nothing at stake.” classified Beijing Chongqing country. Our cross-level 3-D visualization reveals that regardless low aspiration, external country domicile enjoy minimum fluctuations. Independently, tend make fewer than counterparts. Behaviorally, less more, debunking myth—risky decisions excite happiness. expands prospect theory, incorporates attitude toward makes robust contributions behavioral economics business ethics. help ordinary citizens happy, healthy, wealthy decisions. Most importantly, life you save may be your own.